# #trstd > #trstd is the trust infrastructure for People, Brands and AI. It makes identity, evidence and reputation verifiable and machine-readable, so people and machines can recognise who and what is real. #trstd is a brand of Trusted Shops SE, Cologne, Germany, which is the organization responsible for this website (https://www.trstd.com/en/imprint). ## Overview - [#trstd — The trust infrastructure for People, Brands and AI](https://www.trstd.com/en): In the age of AI, trust must be verifiable. #trstd is the trust infrastructure that lets People, Brands and AI identify each other and interact with confidence. - [About #trstd | A digital world we can trust](https://www.trstd.com/en/about): Discover the vision and mission behind #trstd, the experience that makes it possible and the Community of Trust building a digital world based on proof. - [Trust Ecosystem | People, Brands & AI — #trstd](https://www.trstd.com/en/ecosystem): How People, Brands and AI verify each other through one shared trust infrastructure: identity, verified interactions, evidence and the #trstd Trust Authority. ## Audiences - [People | Verify Websites, Brands & AI — #trstd](https://www.trstd.com/en/people): Know what’s real, find verified Brands and spot fakes. Manage your identity, account and Buyer Protection in one place with the #trstd App. - [Brands | Verifiable Trust & AI Agent Control — #trstd](https://www.trstd.com/en/brands): With #trstd, identify AI agents, assess their standing, control their access and make trust in your brand verifiable to People and AI. - [AI | Identity, Reputation & Trust for AI Agents — #trstd](https://www.trstd.com/en/ai): With #trstd , your agents prove who they are, build portable reputation through verified behaviour and establish trust for specific capabilities and contexts. ## Products and protocol - [#trstd Login & Secret | Verify genuine websites](https://www.trstd.com/en/products/login): With #trstd Login, websites prove they are genuine by showing your personal #trstd Secret. One recognisable proof across 30K+ verified websites. - [#trstd Profile & Reviews | Every trust signal verified](https://www.trstd.com/en/products/profile): #trstd Profile brings verified identity, reputation, Reviews and other trust signals together in one canonical, current and machine-readable reference. - [#trstd — #trstd](https://www.trstd.com/en/products/protocol): #trstd makes trust between AI agents and Brands machine-readable: identity, intent and mandates in, trust signals and policy results back. ## Editorial - [Community — #trstd](https://www.trstd.com/en/community): Verified interactions create attributable evidence. Relevant behaviour can build reputation over time — stories, guides and webinars for everyone who stands for #NoMoreFakes. - [KI Innovation Award 2026 recognises #trstd’s work on verifiable digital trust.](https://www.trstd.com/en/community/about/awards/ki-innovation-award-2026): The award recognises AI solutions that stand out through innovation, measurable impact and a compelling perspective for future development. - [Less sales pitches, more real conversations.](https://www.trstd.com/en/community/about/events/connect/connect-2026-amsterdam): **#trstd connect 2026 Amsterdam.** Around 100 partners, members and prospects, an open-air stage at the waterside and conversations that went on long after the programme. - [Will AI Choose Your Brand?](https://www.trstd.com/en/community/about/webinars/will-ai-choose-your-brand): Watch the Trusted Shops and AWS webinar about AI visibility, verifiable AI agents and how Brands can prepare for machine-mediated decisions. - [Less sales pitches, more real conversations.](https://www.trstd.com/en/community/connect): Our event series for members, partners and prospects. Keynotes, sessions and the people on stage – all in one place. - [You won’t catch every fake!](https://www.trstd.com/en/community/fake/patterns): Why recognising common fake patterns can reduce risk, but cannot prove that a website, message or trust signal is genuine. - [Debeka protects you. Now also from fakes.](https://www.trstd.com/en/community/stories/brands/debeka): As a community built on mutual trust and care, Debeka does not just protect the well-being of its members – it also stands up for their digital safety. After all, protecting people today means safeguarding their most sensitive data. Because of this deep-rooted trust and popularity, phishing campaigns try to exploit this bond. With #trstd Login, Debeka ensures that the spirit of togetherness remains secure from brand theft and fakes. ## Get started and contact - [Get the #trstd App | Join free](https://www.trstd.com/en/join/people): Install the #trstd App to create your free account, set your #trstd Secret and check whether a website is genuine. - [Join #trstd as a Brand | Business account](https://www.trstd.com/en/join/brands): Create or access your #trstd business account as a Brand, service provider or AI agent operator, and make your trust verifiable. - [Contact #trstd | Talk to our team](https://www.trstd.com/en/contact): Get in touch with the #trstd team — as a Brand, service provider, AI agent operator, private individual or press contact. Offices across Europe. ## Legal and accessibility - [Legal notice & privacy — #trstd](https://www.trstd.com/en/imprint): Legal notice and privacy information for Trusted Shops SE and the #trstd website. - [Accessibility — #trstd](https://www.trstd.com/en/accessibility): Accessibility statement for #trstd: standards applied, supportive measures and how to report an accessibility issue.