Two layers. One trust infrastructure.
#trstd makes trust machine-readable, verifiable, and scalable.
Layer 1
TSAI
Brands verify AI agents. Agents prove they are legitimate. An open protocol co-developed by AWS & Trusted Shops.
For Brands
Verify incoming AI agents through identity, reputation, and accountability signals - and decide what access they get.
For Agent Operators
Register your agent and carry verifiable TSAI credentials — so it can access shops and services.
Layer 2
#trstd <protocol>
Machine-readable trust signals so AI agents can evaluate and recommend your website when acting on behalf of users.
For Brands
Make your trust signals readable for AI - reviews, compliance, identity - so trustworthy brands stay visible in AI-driven journeys.
For AI Systems
Structured, verifiable trust signals AI agents can read and act on - verified proof.