A digital world we can trust.
Trust is the foundation of healthy societies and thriving economies. It gives us the confidence to connect, decide, share and act.
Trust is under pressure.
The digital world is changing how we connect, decide and act. AI is becoming part of everyday interactions between people and brands. At the same time, fakes, manipulation and misinformation can be created and spread at unprecedented speed.
What looks real may not be real. What appears trustworthy may be copied, manipulated or detached from its source. Visual signals still matter, but they are no longer enough on their own.
Fakes can take many forms: fraudulent shops, copied websites, impersonated brands and people, misleading emails, manipulated reviews, fabricated profiles and AI-generated interactions. Across channels, the same problem remains: appearances can be created, but authenticity needs proof.
When proof is missing, doubt grows. And when doubt becomes the default, what is genuine becomes harder to recognise.
#NoMoreFakes.
Trust must be verifiable.
Trust grows through actions, not claims. A genuine experience, a fulfilled promise and responsibility when something goes wrong all provide reasons to trust. When that behaviour continues, trust grows over time.
The same must be true online. People and machines need to recognise who acted, what happened and what evidence supports it.
Our mission is to enable digital trust between people, brands and AI. That is why we are building the trust layer of the internet.
We know what trust takes.
Trusted Shops SE has made digital trust work between people and brands since 1999.
The Trustmark, Buyer Protection and transaction-backed reviews make trust visible and usable. Behind them are verification, clear rules, genuine experiences, reliable protection and accountability when something goes wrong.
More than 25 years of putting these principles into practice have taught us how trust is built, maintained and restored. We bring that experience to #trstd and a digital world shaped by people, brands and AI.
Trust must be built into the digital world.
For 25 years, Trusted Shops has helped make trust usable between shoppers and online shops. Today, trust reaches further. People, brands and AI need ways to recognise what is real across industries, platforms and interactions.
#trstd carries the experience of verification, protection and accountability into this new environment. It makes trust part of the foundation rather than an isolated claim at the surface.
This is the shared trust layer we are building.
Trusted Shops SE is the company bringing its experience into #trstd. Trusted Shops remains focused on the e-commerce Trustmark and Buyer Protection.
Together, we are #trstd.
No company can create trust for everyone else. Trust grows through what all of us do: through genuine experiences, promises kept, responsibility taken and evidence others can rely on. Every genuine contribution strengthens trust. Every proof makes it harder for fakes to succeed.
It takes people, brands, AI and partners who want to make the digital world worthy of trust. Together, we are building the trust infrastructure for people, brands and AI.
This is the Community of Trust.