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We protect you from fakes.

#trstd. Know what’s real.

In ecommerce, you can also opt for a higher level of Buyer Protection for larger purchases.

#trstd Loginnow
✅ This website is verified.

Don’t get fooled by fakes. Get your #trstd Secret.

Logos, websites, reviews and trust signals can be copied. With #trstd Login, you challenge a website to prove it’s genuine before you share personal information, log in or make a payment. If the Secret shown matches yours, you know the website is verified.

  1. 1
    Create your #trstd AccountSign up in the app or browser. First, verify your email address with a PIN. It’s one of just two steps.
  2. 2

    Animated example of a #trstd Secret. A #trstd Secret is made up of your name, a date you find memorable and the name of a fruit. This animation cycles through example Secrets: Bonjour, Marie, 11/03/1990, Grape; Hola, María, 25/07/1985, Cherry; Hallo, Max, 03.12.1992, Avocado; Hello, James, 18/09/1988, Blueberry; Ciao, Sofia, 07/04/1995, Plum; Hej, Erik, 1991-01-22, Orange; Olá, Pedro, 14/06/1987, Raspberry; Dag, Jan, 30-11-1993, Lemon; Hei, Ingrid, 09.08.1996, Pitahaya; Salut, Luc, 16.02.1989, Kiwi.

    Set your #trstd SecretA combination of your first name, a colour of your choice and a meaningful date.
  3. 3
    Challenge a website to prove it’s genuineCheck in with #trstd Login on one of 30K+ websites. If your #trstd Secret appears, you know the website is real.

Your Secret is not a password. You never enter it on a website, and the website never knows it. #trstd provides it securely when you challenge the website.

Turn on #trstd Login. Turn off doubt.

Challenge a website with #trstd Login to prove it’s genuine.

  1. 1Click the #trstd Loginon one of 30K+ websites, close to other icons or on the Trustbadge. It opens a layer right on the page
  2. 2Activate your protection.Most of the time you go straight to step 3. You may be asked to sign in passwordlessly at trstd.com
    #trstd Login

    We protect you from Fakes

    It’s free

    Activate your protection
  3. 3Check the #trstd SecretIf it’s yours, the website is genuine. Below it you see verified, personalised website information from #trstd

    Check your #trstd Secret

    Do the name, colour and date match?

    Then the website is verified.

    Animated example of a #trstd Secret. A #trstd Secret is made up of your name, a date you find memorable and the name of a fruit. This animation cycles through example Secrets: Bonjour, Marie, 11/03/1990, Grape; Hola, María, 25/07/1985, Cherry; Hallo, Max, 03.12.1992, Avocado; Hello, James, 18/09/1988, Blueberry; Ciao, Sofia, 07/04/1995, Plum; Hej, Erik, 1991-01-22, Orange; Olá, Pedro, 14/06/1987, Raspberry; Dag, Jan, 30-11-1993, Lemon; Hei, Ingrid, 09.08.1996, Pitahaya; Salut, Luc, 16.02.1989, Kiwi.

Your trust. In your hands. The #trstd App.

Your #trstd Secret

Edit your #trstd Secret

Combine your first name, a meaningful date and your favourite colour.

First name
Paul
A meaningful date for you
06
.
09
.
1969
Your favourite colour
Your #trstd Secret
Hello, Paul06.09.1969
Save

Your #trstd Secret, Identity, Buyer Protection, Reviews and notifications – all in one place. Check websites, manage your account and sign in more easily with passkeys.

Download on the App StoreGet it on Google Play

Your #trstd Identity Manage your #trstd Secret and sign‑in options.

Buyer Protection Track your protected purchases.

Notifications Get notified when you return to a site you’ve activated #trstd Login on.

Your Reviews See replies and helpful votes.

Shop finder Find what you need on real, verified websites.

With #trstd, you know what's real.

Knowing something is real is where trust starts. Verified trust goes further: it grows from behaviour and evidence created through genuine interactions over time.

On #trstd, trust information isn’t simply claimed. Reviews, for example, are backed by real experiences. Verified interactions and transactions can add further evidence and strengthen Reputation.

Across #trstd, People, Brands, service providers and AI agents build trust through verifiable interactions. What matters is the evidence that shows what happened.

No more doubt. No more second-guessing.

Trusted Shops Trustmark and Buyer Protection.

With #trstd Login, you challenge a website to prove it’s genuine. If your personal #trstd Secret appears, you know the website is real – and so is the information about its Trusted Shops Trustmark and Buyer Protection.

So always check your #trstd Secret before you trust a website with your data or your money. #trstd is free for you – including the Buyer Protection offered by every shop that has earned the Trusted Shops Trustmark.

In E-Commerce, higher Buyer Protection amounts for larger purchases are available as an optional upgrade

Explore Trusted Shops

Find what you need. From real, verified websites.

Explore Brands that match your needs and see their #trstd Profile with reviews, reputation and other available trust information before you decide.

Take the search with you. It’s in the #trstd App.

Interested in a website, but can’t find #trstd Login?

Still want to go ahead? Then please do one thing first: check whether we have any warnings about this website.

Questions about #trstd for People?

Yes. #trstd is free for People. Buyer Protection at shops that have earned the Trusted Shops Trustmark is included. Higher protection amounts for larger purchases are optional.

Your #trstd Secret combines your first name, a meaningful date and your favourite colour. It isn’t a password and you never enter it on a website.

Challenge it with #trstd Login. If your #trstd Secret appears, you know the website has been verified as genuine.

Trust information on #trstd is backed by evidence from genuine interactions. Reviews, for example, are backed by real experiences. Over time, verified interactions and transactions can add further evidence and strengthen Reputation.

Your #trstd Secret is never entered on a website and the website doesn’t know it. #trstd provides it securely when you challenge the website to prove it’s genuine.

No. You can use #trstd Login in your browser too. The App brings your #trstd Secret, identity, Buyer Protection, Reviews and notifications together in one place. It’s the most convenient way to use #trstd.