AI agents are flooding the web. Uncontrolled, they’re a business risk.
AI-agent traffic is growing fast. And with scale comes more traffic that is not acting in your interest: scraping data, probing systems or automating abuse.
The dilemma is simple: if your only options are block or allow, both come at a cost. Let everything through and you lose control. Block it all and you lose visibility. How should an AI agent recommend your Brand if it can no longer see what you offer?
Agent-mediated transactions are growing at thousands of percent year‑over‑year
Enforce AI traffic policies with #trstd <protocol>
Knowing which AI agent is knocking is only the beginning. #trstd adds verified evidence of how that agent has behaved in comparable situations, turning every request into a policy-driven decision: observe, allow, limit, challenge or deny.
An agent may be fine to read public content, but not yet proven for a transaction. Its behavioural standing develops through verified interactions and is specific to what the agent wants to do and under which conditions.
From every agent request to a policy‑driven decision
Prove your brand's trust with evidence, not claims.
Logos, badges and ratings alone cannot provide that proof. They can be copied, manipulated or detached from the interactions behind them. Without verifiable proof, genuine brands get lost in the noise of fakes.
#trstd makes identity, website authenticity, reputation and interaction evidence verifiable and machine-readable – for People and AI. Every verified interaction adds evidence and shapes the trust context over time.
Brands and AI prove trust signals – and verify each other.
Brands and AI verify each other through #trstd <protocol>. Brands provide: verified identity, website authenticity, authentic experience signals, assurance & protection, risk signals, proof & provenance. AI agents provide: authentication, assurance, behavioural standing, evidence confidence, capability & context, freshness.
AI agent standing your policies act on. #trstd Intelligence.
Give your automated policies the intelligence to act on evidence, not assumptions. Verified interactions add attributable evidence your policies can act on. As evidence develops, an agent’s standing can strengthen, weaken or change depending on capability and context.
Transforming behavioural evidence through #trstd Intelligence
into capability- and context-specific decision support
Critical events are not averaged away.
They can change standing immediately, regardless of previous normal behaviour.
Standing comes with proof. Not the dossier.
Purpose-specific evidence, without unnecessary raw personal data, prompts or private reasoning.
Built on standards. Engineered for massive scale.
#trstd builds on recognised standards and adds behavioural evidence and explainable standing.
Built on more than 25 years of Trusted Shops trust expertise and an established Community of Trust.
- 30M+
- verified identities
- 30K+
- verified websites
- 175M+
- customer reviews
- 800M+
- buyer protections
Your trust at a glance. Your #trstd Profile.
Your #trstd Profile is the canonical view of what #trstd can verify about your brand – from identity to behaviour and reputation.
Its public view surfaces selected verifiable trust signals behind your reputation, such as reviews and ratings. As a public, well-connected node, it also becomes a strong asset for SEO and discoverability.
Join freeAdvanced services such as Review Invites and sentiment analysis are available as paid add-ons.
#trstd Profile: shop-apotheke.com, Shop-Apotheke B.V.. Sevenum, NLD. Rating 4.74 out of 5 from 2,852,489 verified reviews. Trusted Shops Trustmark. Buyer Protection up to 20,000 EUR. Member since September 2002.
Website authenticity, verifiable to People. #trstd Login
Data phishing and brand impersonation have always existed. In the age of AI, “fakes as a service” has become industrial – out of control in volume and quality. Visual trust is broken.
Match #trstd Login to your design language.
With #trstd Login, People can challenge your website to prove its authenticity – no IT expertise required. If the #trstd Secret it shows matches their personal one, the result is clear: this is the genuine website.
Protect your customers from fakes. Take the effect out of phishing.
Join #trstdIntegration is simple. After verification, you’ll get your one‑line code snippet. Plugins are available for many shop systems.
Match #trstd Login to your design language.
Add assurance to reputation. Earn the Trusted Shops Trustmark.
First impressions matter – but trust becomes more than a claim only when it can be verified. Trustbadge AI+ brings Trustmark, Reviews and Buyer Protection into your shop and includes #trstd Login, helping your website prove it is genuine. Relevant trust information is also provided to AI agents in a structured, machine-readable form.
Trustbadge AI+ connects verified shops, shoppers and real purchase events. Reviews and Buyer Protection are therefore backed by verifiable transaction evidence, adding verifiable interaction evidence to #trstd and helping reputation develop over time.
Explore Trusted ShopsQuestions about #trstd for Brands?
Core participation, protocol access and basic trust signals are free. Paid services add advanced control, assurance, intelligence, analytics, protection and service levels – never better standing.
No. Blocking everything also removes your Brand from AI-driven discovery. #trstd lets you recognise agents and apply your own policy to each request: observe, allow, limit, challenge or deny.
For AI-agent traffic, integrate #trstd <protocol>. To make your website’s authenticity verifiable to People, add #trstd Login. Your public #trstd Profile is included when your Brand joins.
#trstd evaluates relevant behavioural evidence and independently confirmed outcomes for a specific capability and context. Authentication and assurance remain separate, and standing is reported together with evidence confidence, reasons, constraints and freshness. Your Brand keeps the final policy decision.
No. #trstd is designed for Brands and digital service providers across industries. The Trusted Shops Trustmark and Buyer Protection add commerce-specific assurance; they are not a requirement for participating in #trstd.