#trstd. The trust infrastructure for People, Brands and AI.
In the age of AI, trust must be verifiable.
#trstd is the trust infrastructure that enables People, Brands and AI to identify each other, exchange verifiable trust signals and interact with confidence.
Access to the trust infrastructure is free and remains free. Trust is earned, never bought. Paid plans add advanced services.
AI has exposed a fundamental truth. Digital Trust must be verifiable.
AI searches, filters, recommends, grants access and increasingly acts on behalf of people and brands. It shapes which brands are found, which information is trusted and which actions are taken.
Phishing and brand impersonation mislead people and create doubt around legitimate brands. AI agents can be fooled too by fake reviews and fake identities. When anything can look real, doubt spreads.
People, Brands and AI need trust they can verify and act on. Otherwise, what is false scales, while what is real disappears beneath it. #trstd provides the shared trust layer that lets all three interact with confidence.
Trust only works when it goes both ways. Mutual, and verifiable.
Verified interactions create evidence. Reputation builds over time.
Built on more than 25 years of Trusted Shops trust expertise and its established community of trust.
Trust is built interaction by interaction. Keep yours in view.
Core participation gives every actor a practical place to understand trusted relationships, relevant signals and actions.
For People#trstd App
Know what’s real and manage your trusted digital interactions in one place.
Explore #trstd for PeopleFor BrandsBrand Control Center
Prove who you are, understand who interacts with your Brand and manage access based on trust.
Explore #trstd for BrandsFor AIAI Operator Console
Manage how your agents identify themselves, build reputation and participate across the ecosystem.
Explore #trstd for AIAt #trstd, trust is proven. Not claimed. Never bought.
Trust starts with verified identity. Verified behaviour creates evidence, and reputation develops over time. That reputation has to be built. It cannot be bought.
That is why core participation in #trstd is free for People, Brands and AI.
Paid services add control, assurance and protection. Never a better trust status.
Questions about #trstd?
#trstd is the trust infrastructure for People, Brands and AI. It makes identity, evidence, reputation and other relevant trust signals verifiable and machine-readable, so all three can recognise who and what is real and interact with confidence.
Digital identities, websites, reviews, content and trust signals can be copied, manipulated or detached from their source. AI increases the speed and scale at which digital information is created and used. Verifiable trust connects relevant claims to evidence, source and current status.
#trstd is for People who want to recognise what is real, Brands that want to make their identity, reputation and interactions verifiable, and AI operators whose agents need verifiable identity, mandates and behavioural evidence.
Trust starts with verified identity. Verified interactions create attributable evidence, and relevant behaviour builds reputation over time. #trstd connects these signals to their source, context and current status so that People and machines can verify them.
Mutual trust means that trust does not flow in only one direction. People, Brands and AI can present relevant evidence and verify the signals needed for an interaction. This makes identities, mandates, actions and outcomes attributable and allows each side to interact with greater confidence.
People can recognise genuine identities, websites and experiences. Brands can make their identity, reputation and interactions verifiable. AI agents can present their identity, operator, mandates and behavioural evidence. Together, these signals create a shared trust context for digital interactions.
Yes. Core participation in #trstd is free for People, Brands and AI. Paid plans add advanced services, control, assurance or protection.
No. Trust is earned, never bought. Paid services do not provide better reputation or behavioural standing. These develop through verified identity, genuine interactions and relevant behaviour over time.
#trstd follows the principles of data minimisation and privacy by design. Trust signals are designed to be verifiable without exposing unnecessary personal or confidential information. Only the evidence relevant to an interaction should be made available.
#trstd is built by Trusted Shops SE. Since 1999, Trusted Shops has made digital trust work through verification, the Trustmark, Buyer Protection and transaction-backed reviews. #trstd brings this experience into a digital world shaped by People, Brands and AI.
Trusted Shops, the Trustmark and Buyer Protection continue as established services for ecommerce. Their verification, protection and transaction-backed evidence also contribute experience and relevant trust signals to the wider #trstd infrastructure.