#trstd nowDr. Bastian KolmseeCOO, Trusted ShopsVideos and episodesA large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.