We require transparent AI. Trust cannot be built without transparency.
#trstd casts · 29/09/2026
Latest
We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.
A large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.
A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Scale the data, not the complexity.2026. Factor Blue shows how K-Parts built one source of truth across brands, markets and systems — while keeping the shops flexible, reducing integration work and preparing the business for international growth and agentic commerce.Scale the data, not the complexity.
Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
Unfortunately, those who play by the rules are the ones who lose out.13/08/2026. Fake shops and manipulated reviews harm not only consumers but the whole of online retail. Dr. Carsten Föhlisch talks to Stephan Tromp, Deputy Managing Director of the German Retail Federation (HDE), about the growing threat of online fraud and why trust has become the most important currency in e‑commerce.Unfortunately, those who play by the rules are the ones who lose out.
When emotions play a role, rationality goes out the window.28/07/2026. Why do we often trust a website within seconds? And why is a professional design often enough to switch off our critical thinking? Dr. Carsten Föhlisch talks to Michael Rasimus, head of the eye-tracking lab at DHBW Karlsruhe, about the psychology behind fake shops and online fraud, and what eye tracking reveals about where people really look.When emotions play a role, rationality goes out the window.
Fake shops with AI: highly professional, fast-rising fraud.29/05/2026. Fake shops can hardly be told apart from real ones any more – AI makes it possible, and the numbers show online fraud is rising sharply. Dr. Carsten Föhlisch talks to Isabelle Rosière, Managing Director of Deutschland sicher im Netz e.V. (DsiN), about the rapid professionalisation of online fraud and what it means for consumers.Fake shops with AI: highly professional, fast-rising fraud.
E‑commerce
- A large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.
- A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
- Scale the data, not the complexity.2026. Factor Blue shows how K-Parts built one source of truth across brands, markets and systems — while keeping the shops flexible, reducing integration work and preparing the business for international growth and agentic commerce.Scale the data, not the complexity.
- Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
- Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
- Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
Hard lessons in logistics, drop-shipping and agency red flags.28/05/2026. Made to measure, down to the centimetre: what DIY stores can't do, Grimberg GmbH turned into a business model. Maurice Grimberg and his sister Leonie run the family company from Sievern, started by their father in 2004 in a hallway, as a modern e‑commerce business with more than 130,000 customers in Germany and the Benelux. How do you notice that an agency doesn't really understand your product – and when do you act on it?Hard lessons in logistics, drop-shipping and agency red flags.
Differentiating the indifferent for a 20% conversion uplift.14/04/2026. Electricity and gas are invisible products. That's exactly why trust at E wie Einfach is not a phrase but a conversion strategy. Roman Philippi tells Jean-Marc Noël how the Cologne-based E.ON subsidiary brings innovation, customer focus and measurable trust signals together in a highly regulated market – and what difference a trustmark really makes at checkout.Differentiating the indifferent for a 20% conversion uplift.
Trust rocks the cradle: crowdfunding and D2C from scratch.11/03/2026. Starting from zero with a completely unknown product, you need one thing above all: trust. Hendrik Mahncke, founder of Rock My Sleep, knew that from the start. He tells Jean-Marc Noël how a crowdfunding campaign and an idea on a sheet of paper became a serious e‑commerce business, and how an unknown brand earns the trust of parents.Trust rocks the cradle: crowdfunding and D2C from scratch.
Market realities: navigating regional differences and subscriptions.12/01/2026. “There are moments when you feel like giving up – and that's often when it becomes clear whether a business will truly grow.” Jean-Marc Noël talks to Marius Rossel, founder and CEO of the Spanish e‑commerce agency TRILOGI, about 25 years of entrepreneurship, technological change and why trust is a decisive success factor in the Spanish market.Market realities: navigating regional differences and subscriptions.
From negative reviews to pure anticipation: rewriting the customer experience through feedback.03/11/2025. How do you build trust in a market where products need explaining – and scale internationally with it? Kevin Föllmer, Head of Sales at DF Automotive, describes the journey from the first unique selling point (“Which part fits my car?”) to a buying experience that systematically removes uncertainty.From negative reviews to pure anticipation: rewriting the customer experience through feedback.
Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.24/07/2025. It all started with a few bottles of olive oil and a dream: as a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realised he was onto something bigger. Today Gkazas.com is a growing online brand. Floris tells Jean-Marc Noël how he built it by focusing on origin, transparency and trust.Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.
Screw the manual: why zero‑budget success demands your own unconventional path.21/05/2025. Carolin Handschuh started her online shop missforty germany in 2020, out of a personal crisis and without much starting capital. She talks to Jean-Marc Noël about bold decisions, honest marketing and building a strong community – why she made returns chargeable on purpose and what role TikTok plays in building her brand.Screw the manual: why zero‑budget success demands your own unconventional path.
Be the exact fit when it matters: how precision products win through precise UX.03/04/2025. Custom-made sheet metal, an online configurator and more than 10,000 orders a year: Kantfuchs24 shows how a seemingly simple product can change B2B e‑commerce. The real success factor? Trust. Frank Schulz, COO and co-founder, tells Jean-Marc Noël how speed, precision and customer focus made the company a pioneer.Be the exact fit when it matters: how precision products win through precise UX.
Verifiable trust
- We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.
- AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
- Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
- Unfortunately, those who play by the rules are the ones who lose out.13/08/2026. Fake shops and manipulated reviews harm not only consumers but the whole of online retail. Dr. Carsten Föhlisch talks to Stephan Tromp, Deputy Managing Director of the German Retail Federation (HDE), about the growing threat of online fraud and why trust has become the most important currency in e‑commerce.Unfortunately, those who play by the rules are the ones who lose out.
- When emotions play a role, rationality goes out the window.28/07/2026. Why do we often trust a website within seconds? And why is a professional design often enough to switch off our critical thinking? Dr. Carsten Föhlisch talks to Michael Rasimus, head of the eye-tracking lab at DHBW Karlsruhe, about the psychology behind fake shops and online fraud, and what eye tracking reveals about where people really look.When emotions play a role, rationality goes out the window.
- Fake shops with AI: highly professional, fast-rising fraud.29/05/2026. Fake shops can hardly be told apart from real ones any more – AI makes it possible, and the numbers show online fraud is rising sharply. Dr. Carsten Föhlisch talks to Isabelle Rosière, Managing Director of Deutschland sicher im Netz e.V. (DsiN), about the rapid professionalisation of online fraud and what it means for consumers.Fake shops with AI: highly professional, fast-rising fraud.
76,000 fake shops uncovered: the industrial scale of global e‑commerce fraud.18/05/2026. When Matthias Marx started investigating open data leaks on the internet, he came across something he couldn't place at first: thousands of professionally designed web shops on the same technical base, with hidden code to skim credit card data. What followed was the discovery of BogusBazaar, a criminal network of more than 76,000 fake shops, run like a real company from China.76,000 fake shops uncovered: the industrial scale of global e‑commerce fraud.- Differentiating the indifferent for a 20% conversion uplift.14/04/2026. Electricity and gas are invisible products. That's exactly why trust at E wie Einfach is not a phrase but a conversion strategy. Roman Philippi tells Jean-Marc Noël how the Cologne-based E.ON subsidiary brings innovation, customer focus and measurable trust signals together in a highly regulated market – and what difference a trustmark really makes at checkout.Differentiating the indifferent for a 20% conversion uplift.
- From negative reviews to pure anticipation: rewriting the customer experience through feedback.03/11/2025. How do you build trust in a market where products need explaining – and scale internationally with it? Kevin Föllmer, Head of Sales at DF Automotive, describes the journey from the first unique selling point (“Which part fits my car?”) to a buying experience that systematically removes uncertainty.From negative reviews to pure anticipation: rewriting the customer experience through feedback.
- Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.24/07/2025. It all started with a few bottles of olive oil and a dream: as a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realised he was onto something bigger. Today Gkazas.com is a growing online brand. Floris tells Jean-Marc Noël how he built it by focusing on origin, transparency and trust.Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.
Always remember what makes you unique – it’s what makes you grow.07/07/2025. Every bag one of a kind, made from real fire hose – that's the idea behind Feuerwear. CEO Robert Klüsener talks to Jean-Marc Noël about sustainable production, building a direct-to-consumer shop and how e‑commerce works when every product exists only once – and why reviews and the Trusted Shops trustmark matter.Always remember what makes you unique – it’s what makes you grow.- Be the exact fit when it matters: how precision products win through precise UX.03/04/2025. Custom-made sheet metal, an online configurator and more than 10,000 orders a year: Kantfuchs24 shows how a seemingly simple product can change B2B e‑commerce. The real success factor? Trust. Frank Schulz, COO and co-founder, tells Jean-Marc Noël how speed, precision and customer focus made the company a pioneer.Be the exact fit when it matters: how precision products win through precise UX.
AI creates opportunity only if customers trust what you do with it.11/03/2025. Data protection, artificial intelligence, influencer marketing – e‑commerce is changing fast. Pixum has been a leader in photo products for 25 years, but competition is tougher than ever. Pixum CEO Daniel Attallah talks to Jean-Marc Noël about how transparency, data security and the Trusted Shops trustmark keep customers' trust.AI creates opportunity only if customers trust what you do with it.
Reputation
- A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
- Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
- Unfortunately, those who play by the rules are the ones who lose out.13/08/2026. Fake shops and manipulated reviews harm not only consumers but the whole of online retail. Dr. Carsten Föhlisch talks to Stephan Tromp, Deputy Managing Director of the German Retail Federation (HDE), about the growing threat of online fraud and why trust has become the most important currency in e‑commerce.Unfortunately, those who play by the rules are the ones who lose out.
- Hard lessons in logistics, drop-shipping and agency red flags.28/05/2026. Made to measure, down to the centimetre: what DIY stores can't do, Grimberg GmbH turned into a business model. Maurice Grimberg and his sister Leonie run the family company from Sievern, started by their father in 2004 in a hallway, as a modern e‑commerce business with more than 130,000 customers in Germany and the Benelux. How do you notice that an agency doesn't really understand your product – and when do you act on it?Hard lessons in logistics, drop-shipping and agency red flags.
- Trust rocks the cradle: crowdfunding and D2C from scratch.11/03/2026. Starting from zero with a completely unknown product, you need one thing above all: trust. Hendrik Mahncke, founder of Rock My Sleep, knew that from the start. He tells Jean-Marc Noël how a crowdfunding campaign and an idea on a sheet of paper became a serious e‑commerce business, and how an unknown brand earns the trust of parents.Trust rocks the cradle: crowdfunding and D2C from scratch.
A shop for a beloved brand has to carry its DNA.18/09/2025. Iconic football pictures turned into a complete shop: the 11FREUNDE shop sells wall art, retro jerseys, accessories, books – and tickets. Shop manager Mattias Benesch explains to Jean-Marc Noël why trust in e‑commerce is more than a nice-to-have, and how to sell high-priced products online to a community that is critical of consumerism.A shop for a beloved brand has to carry its DNA.- Always remember what makes you unique – it’s what makes you grow.07/07/2025. Every bag one of a kind, made from real fire hose – that's the idea behind Feuerwear. CEO Robert Klüsener talks to Jean-Marc Noël about sustainable production, building a direct-to-consumer shop and how e‑commerce works when every product exists only once – and why reviews and the Trusted Shops trustmark matter.Always remember what makes you unique – it’s what makes you grow.
Your customers are already telling you how to grow – listen to them.28/04/2025. How do you build real trust in the digital age? Beate Rank, CEO and co-founder of Fred & Felia, shares her personal motivation, product development and clever community building. Fred & Felia relies on quality, transparency and genuine customer reviews – and turns dog owners into loyal fans.Your customers are already telling you how to grow – listen to them.- AI creates opportunity only if customers trust what you do with it.11/03/2025. Data protection, artificial intelligence, influencer marketing – e‑commerce is changing fast. Pixum has been a leader in photo products for 25 years, but competition is tougher than ever. Pixum CEO Daniel Attallah talks to Jean-Marc Noël about how transparency, data security and the Trusted Shops trustmark keep customers' trust.AI creates opportunity only if customers trust what you do with it.
Community
- Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
- Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
- Market realities: navigating regional differences and subscriptions.12/01/2026. “There are moments when you feel like giving up – and that's often when it becomes clear whether a business will truly grow.” Jean-Marc Noël talks to Marius Rossel, founder and CEO of the Spanish e‑commerce agency TRILOGI, about 25 years of entrepreneurship, technological change and why trust is a decisive success factor in the Spanish market.Market realities: navigating regional differences and subscriptions.
- A shop for a beloved brand has to carry its DNA.18/09/2025. Iconic football pictures turned into a complete shop: the 11FREUNDE shop sells wall art, retro jerseys, accessories, books – and tickets. Shop manager Mattias Benesch explains to Jean-Marc Noël why trust in e‑commerce is more than a nice-to-have, and how to sell high-priced products online to a community that is critical of consumerism.A shop for a beloved brand has to carry its DNA.
- Screw the manual: why zero‑budget success demands your own unconventional path.21/05/2025. Carolin Handschuh started her online shop missforty germany in 2020, out of a personal crisis and without much starting capital. She talks to Jean-Marc Noël about bold decisions, honest marketing and building a strong community – why she made returns chargeable on purpose and what role TikTok plays in building her brand.Screw the manual: why zero‑budget success demands your own unconventional path.
- Your customers are already telling you how to grow – listen to them.28/04/2025. How do you build real trust in the digital age? Beate Rank, CEO and co-founder of Fred & Felia, shares her personal motivation, product development and clever community building. Fred & Felia relies on quality, transparency and genuine customer reviews – and turns dog owners into loyal fans.Your customers are already telling you how to grow – listen to them.
AI
- We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.
- A large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.
- AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
- Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
Watch and listen with
Jean‑Marc NoëlCo-founder and CEO, Trusted Shops. Jean‑Marc Noël
Alexander GünscheSenior Solutions Architect, Amazon Web Services. Alexander Günsche
Sabrina EnglingTeam Lead AI Solutions, Trusted Shops. Sabrina Engling
Dr. Carsten FöhlischVP Legal Services and authorised officer (Prokurist), Trusted Shops. Dr. Carsten Föhlisch
Dr. Bastian KolmseeCOO, Trusted Shops. Dr. Bastian Kolmsee
#trstd connect
- AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
- Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
- Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
- A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
- Scale the data, not the complexity.2026. Factor Blue shows how K-Parts built one source of truth across brands, markets and systems — while keeping the shops flexible, reducing integration work and preparing the business for international growth and agentic commerce.Scale the data, not the complexity.
- Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
#trstd casts
- We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.
- A large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.
- Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
- Unfortunately, those who play by the rules are the ones who lose out.13/08/2026. Fake shops and manipulated reviews harm not only consumers but the whole of online retail. Dr. Carsten Föhlisch talks to Stephan Tromp, Deputy Managing Director of the German Retail Federation (HDE), about the growing threat of online fraud and why trust has become the most important currency in e‑commerce.Unfortunately, those who play by the rules are the ones who lose out.
- When emotions play a role, rationality goes out the window.28/07/2026. Why do we often trust a website within seconds? And why is a professional design often enough to switch off our critical thinking? Dr. Carsten Föhlisch talks to Michael Rasimus, head of the eye-tracking lab at DHBW Karlsruhe, about the psychology behind fake shops and online fraud, and what eye tracking reveals about where people really look.When emotions play a role, rationality goes out the window.
- Fake shops with AI: highly professional, fast-rising fraud.29/05/2026. Fake shops can hardly be told apart from real ones any more – AI makes it possible, and the numbers show online fraud is rising sharply. Dr. Carsten Föhlisch talks to Isabelle Rosière, Managing Director of Deutschland sicher im Netz e.V. (DsiN), about the rapid professionalisation of online fraud and what it means for consumers.Fake shops with AI: highly professional, fast-rising fraud.
- Hard lessons in logistics, drop-shipping and agency red flags.28/05/2026. Made to measure, down to the centimetre: what DIY stores can't do, Grimberg GmbH turned into a business model. Maurice Grimberg and his sister Leonie run the family company from Sievern, started by their father in 2004 in a hallway, as a modern e‑commerce business with more than 130,000 customers in Germany and the Benelux. How do you notice that an agency doesn't really understand your product – and when do you act on it?Hard lessons in logistics, drop-shipping and agency red flags.
- 76,000 fake shops uncovered: the industrial scale of global e‑commerce fraud.18/05/2026. When Matthias Marx started investigating open data leaks on the internet, he came across something he couldn't place at first: thousands of professionally designed web shops on the same technical base, with hidden code to skim credit card data. What followed was the discovery of BogusBazaar, a criminal network of more than 76,000 fake shops, run like a real company from China.76,000 fake shops uncovered: the industrial scale of global e‑commerce fraud.
- Differentiating the indifferent for a 20% conversion uplift.14/04/2026. Electricity and gas are invisible products. That's exactly why trust at E wie Einfach is not a phrase but a conversion strategy. Roman Philippi tells Jean-Marc Noël how the Cologne-based E.ON subsidiary brings innovation, customer focus and measurable trust signals together in a highly regulated market – and what difference a trustmark really makes at checkout.Differentiating the indifferent for a 20% conversion uplift.
- Trust rocks the cradle: crowdfunding and D2C from scratch.11/03/2026. Starting from zero with a completely unknown product, you need one thing above all: trust. Hendrik Mahncke, founder of Rock My Sleep, knew that from the start. He tells Jean-Marc Noël how a crowdfunding campaign and an idea on a sheet of paper became a serious e‑commerce business, and how an unknown brand earns the trust of parents.Trust rocks the cradle: crowdfunding and D2C from scratch.
- Market realities: navigating regional differences and subscriptions.12/01/2026. “There are moments when you feel like giving up – and that's often when it becomes clear whether a business will truly grow.” Jean-Marc Noël talks to Marius Rossel, founder and CEO of the Spanish e‑commerce agency TRILOGI, about 25 years of entrepreneurship, technological change and why trust is a decisive success factor in the Spanish market.Market realities: navigating regional differences and subscriptions.
- From negative reviews to pure anticipation: rewriting the customer experience through feedback.03/11/2025. How do you build trust in a market where products need explaining – and scale internationally with it? Kevin Föllmer, Head of Sales at DF Automotive, describes the journey from the first unique selling point (“Which part fits my car?”) to a buying experience that systematically removes uncertainty.From negative reviews to pure anticipation: rewriting the customer experience through feedback.
