Sabrina Engling
Team Lead AI Solutions, Trusted Shops
Sabrina leads AI Solutions at Trusted Shops, where she drives AI solution development, enablement and operations, and scales the architecture behind agentic commerce. She is Chairwoman of the non-profit TechLabs e.V., an AWS Community Builder for AI engineering and a regular speaker on trust models for the agentic web.
We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.- Will AI Choose Your Brand?Watch the Trusted Shops and AWS webinar about AI visibility, verifiable AI agents and how Brands can prepare for machine-mediated decisions.