Topic

Verifiable trust

2026

AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.