Topic
AI
2026
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.