Keynotes
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
Partners
A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Scale the data, not the complexity.2026. Factor Blue shows how K-Parts built one source of truth across brands, markets and systems — while keeping the shops flexible, reducing integration work and preparing the business for international growth and agentic commerce.Scale the data, not the complexity.
Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
- A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
- Scale the data, not the complexity.2026. Factor Blue shows how K-Parts built one source of truth across brands, markets and systems — while keeping the shops flexible, reducing integration work and preparing the business for international growth and agentic commerce.Scale the data, not the complexity.
- Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
- AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
- Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
- Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
- Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
- AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
- Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
- A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
- AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
- Scale the data, not the complexity.2026. Factor Blue shows how K-Parts built one source of truth across brands, markets and systems — while keeping the shops flexible, reducing integration work and preparing the business for international growth and agentic commerce.Scale the data, not the complexity.
- Growing together: Dexport wins Partner of the Year.2026. At #trstd connect Amsterdam, Dexport is recognised for a partnership that combines trust, market expertise and shared growth – helping customers succeed in Germany.Growing together: Dexport wins Partner of the Year.
- Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.
- Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.
