Topic
AI
We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.
A large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.- Less sales pitches, more real conversations.#trstd connect 2026 Amsterdam. Around 100 partners, members and prospects, an open-air stage at the waterside and conversations that went on long after the programme.
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Being found is no longer enough — AI has to understand why you matter.2026. The panel explores how e-commerce changes when AI systems increasingly discover, compare and select products — and why structured data, trust signals and clear added value become essential for staying visible and being chosen.Being found is no longer enough — AI has to understand why you matter.- Will AI Choose Your Brand?Watch the Trusted Shops and AWS webinar about AI visibility, verifiable AI agents and how Brands can prepare for machine-mediated decisions.
- You won’t catch every fake!Why recognising common fake patterns can reduce risk, but cannot prove that a website, message or trust signal is genuine.
- KI Innovation Award 2026 recognises #trstd’s work on verifiable digital trust.The award recognises AI solutions that stand out through innovation, measurable impact and a compelling perspective for future development.