Topic
Reputation
A review is not the end of marketing – it’s where the next conversion can begin.2026. Bookerz shows how review data can do far more than build trust. Used intelligently, it can personalise marketing, improve product information, strengthen abandoned-cart journeys and even power AI-based recommendations.A review is not the end of marketing – it’s where the next conversion can begin.
Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
Unfortunately, those who play by the rules are the ones who lose out.13/08/2026. Fake shops and manipulated reviews harm not only consumers but the whole of online retail. Dr. Carsten Föhlisch talks to Stephan Tromp, Deputy Managing Director of the German Retail Federation (HDE), about the growing threat of online fraud and why trust has become the most important currency in e‑commerce.Unfortunately, those who play by the rules are the ones who lose out.
Hard lessons in logistics, drop-shipping and agency red flags.28/05/2026. Made to measure, down to the centimetre: what DIY stores can't do, Grimberg GmbH turned into a business model. Maurice Grimberg and his sister Leonie run the family company from Sievern, started by their father in 2004 in a hallway, as a modern e‑commerce business with more than 130,000 customers in Germany and the Benelux. How do you notice that an agency doesn't really understand your product – and when do you act on it?Hard lessons in logistics, drop-shipping and agency red flags.
Trust rocks the cradle: crowdfunding and D2C from scratch.11/03/2026. Starting from zero with a completely unknown product, you need one thing above all: trust. Hendrik Mahncke, founder of Rock My Sleep, knew that from the start. He tells Jean-Marc Noël how a crowdfunding campaign and an idea on a sheet of paper became a serious e‑commerce business, and how an unknown brand earns the trust of parents.Trust rocks the cradle: crowdfunding and D2C from scratch.
A shop for a beloved brand has to carry its DNA.18/09/2025. Iconic football pictures turned into a complete shop: the 11FREUNDE shop sells wall art, retro jerseys, accessories, books – and tickets. Shop manager Mattias Benesch explains to Jean-Marc Noël why trust in e‑commerce is more than a nice-to-have, and how to sell high-priced products online to a community that is critical of consumerism.A shop for a beloved brand has to carry its DNA.
Always remember what makes you unique – it’s what makes you grow.07/07/2025. Every bag one of a kind, made from real fire hose – that's the idea behind Feuerwear. CEO Robert Klüsener talks to Jean-Marc Noël about sustainable production, building a direct-to-consumer shop and how e‑commerce works when every product exists only once – and why reviews and the Trusted Shops trustmark matter.Always remember what makes you unique – it’s what makes you grow.
Your customers are already telling you how to grow – listen to them.28/04/2025. How do you build real trust in the digital age? Beate Rank, CEO and co-founder of Fred & Felia, shares her personal motivation, product development and clever community building. Fred & Felia relies on quality, transparency and genuine customer reviews – and turns dog owners into loyal fans.Your customers are already telling you how to grow – listen to them.
AI creates opportunity only if customers trust what you do with it.11/03/2025. Data protection, artificial intelligence, influencer marketing – e‑commerce is changing fast. Pixum has been a leader in photo products for 25 years, but competition is tougher than ever. Pixum CEO Daniel Attallah talks to Jean-Marc Noël about how transparency, data security and the Trusted Shops trustmark keep customers' trust.AI creates opportunity only if customers trust what you do with it.