Topic
Verifiable trust
We require transparent AI. Trust cannot be built without transparency.29/09/2026. Artificial intelligence has long been more than hype – and yet agentic AI is far from reality everywhere. In conversation with Sabrina Engling, Valentina Kerst of the German AI Association (KI Bundesverband) explains where companies stand today, which topics are underestimated and why good data foundations are decisive for the next stage. Kerst sees the biggest gap in data governance: companies need to know which data they have, where it lives, who may access it and how it is structured. Only a reliable data foundation makes it possible to use AI agents meaningfully.We require transparent AI. Trust cannot be built without transparency.- Less sales pitches, more real conversations.#trstd connect 2026 Amsterdam. Around 100 partners, members and prospects, an open-air stage at the waterside and conversations that went on long after the programme.
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Trust is shifting from human judgement to machine-readable proof.2026. Trusted Shops introduces the trust shift behind #trstd: as AI agents increasingly discover, evaluate and buy on behalf of consumers, trust must become verifiable, machine-readable and strong enough to distinguish real businesses from fakes.Trust is shifting from human judgement to machine-readable proof.- Debeka protects you. Now also from fakes.As a community built on mutual trust and care, Debeka does not just protect the well-being of its members – it also stands up for their digital safety. After all, protecting people today means safeguarding their most sensitive data. Because of this deep-rooted trust and popularity, phishing campaigns try to exploit this bond. With #trstd Login, Debeka ensures that the spirit of togetherness remains secure from brand theft and fakes.
Unfortunately, those who play by the rules are the ones who lose out.13/08/2026. Fake shops and manipulated reviews harm not only consumers but the whole of online retail. Dr. Carsten Föhlisch talks to Stephan Tromp, Deputy Managing Director of the German Retail Federation (HDE), about the growing threat of online fraud and why trust has become the most important currency in e‑commerce.Unfortunately, those who play by the rules are the ones who lose out.
When emotions play a role, rationality goes out the window.28/07/2026. Why do we often trust a website within seconds? And why is a professional design often enough to switch off our critical thinking? Dr. Carsten Föhlisch talks to Michael Rasimus, head of the eye-tracking lab at DHBW Karlsruhe, about the psychology behind fake shops and online fraud, and what eye tracking reveals about where people really look.When emotions play a role, rationality goes out the window.- KI Innovation Award 2026 recognises #trstd’s work on verifiable digital trust.The award recognises AI solutions that stand out through innovation, measurable impact and a compelling perspective for future development.
Fake shops with AI: highly professional, fast-rising fraud.29/05/2026. Fake shops can hardly be told apart from real ones any more – AI makes it possible, and the numbers show online fraud is rising sharply. Dr. Carsten Föhlisch talks to Isabelle Rosière, Managing Director of Deutschland sicher im Netz e.V. (DsiN), about the rapid professionalisation of online fraud and what it means for consumers.Fake shops with AI: highly professional, fast-rising fraud.
76,000 fake shops uncovered: the industrial scale of global e‑commerce fraud.18/05/2026. When Matthias Marx started investigating open data leaks on the internet, he came across something he couldn't place at first: thousands of professionally designed web shops on the same technical base, with hidden code to skim credit card data. What followed was the discovery of BogusBazaar, a criminal network of more than 76,000 fake shops, run like a real company from China.76,000 fake shops uncovered: the industrial scale of global e‑commerce fraud.
Differentiating the indifferent for a 20% conversion uplift.14/04/2026. Electricity and gas are invisible products. That's exactly why trust at E wie Einfach is not a phrase but a conversion strategy. Roman Philippi tells Jean-Marc Noël how the Cologne-based E.ON subsidiary brings innovation, customer focus and measurable trust signals together in a highly regulated market – and what difference a trustmark really makes at checkout.Differentiating the indifferent for a 20% conversion uplift.
From negative reviews to pure anticipation: rewriting the customer experience through feedback.03/11/2025. How do you build trust in a market where products need explaining – and scale internationally with it? Kevin Föllmer, Head of Sales at DF Automotive, describes the journey from the first unique selling point (“Which part fits my car?”) to a buying experience that systematically removes uncertainty.From negative reviews to pure anticipation: rewriting the customer experience through feedback.
Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.24/07/2025. It all started with a few bottles of olive oil and a dream: as a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realised he was onto something bigger. Today Gkazas.com is a growing online brand. Floris tells Jean-Marc Noël how he built it by focusing on origin, transparency and trust.Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.
Always remember what makes you unique – it’s what makes you grow.07/07/2025. Every bag one of a kind, made from real fire hose – that's the idea behind Feuerwear. CEO Robert Klüsener talks to Jean-Marc Noël about sustainable production, building a direct-to-consumer shop and how e‑commerce works when every product exists only once – and why reviews and the Trusted Shops trustmark matter.Always remember what makes you unique – it’s what makes you grow.
Be the exact fit when it matters: how precision products win through precise UX.03/04/2025. Custom-made sheet metal, an online configurator and more than 10,000 orders a year: Kantfuchs24 shows how a seemingly simple product can change B2B e‑commerce. The real success factor? Trust. Frank Schulz, COO and co-founder, tells Jean-Marc Noël how speed, precision and customer focus made the company a pioneer.Be the exact fit when it matters: how precision products win through precise UX.
AI creates opportunity only if customers trust what you do with it.11/03/2025. Data protection, artificial intelligence, influencer marketing – e‑commerce is changing fast. Pixum has been a leader in photo products for 25 years, but competition is tougher than ever. Pixum CEO Daniel Attallah talks to Jean-Marc Noël about how transparency, data security and the Trusted Shops trustmark keep customers' trust.AI creates opportunity only if customers trust what you do with it.