Topic
E‑commerce
A large number of reviews is a major factor for AI.22/09/2026. E‑commerce is changing fast: customers expect good products, fair prices and a smooth experience, while AI and agentic commerce change how people discover and buy products. Bastian Kolmsee, COO of Trusted Shops, talks to David Rissmann, Head of Strategy and Chief of Staff at Flaconi, about the beauty retailer's path from start-up to international e‑commerce company.A large number of reviews is a major factor for AI.
Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
Hard lessons in logistics, drop-shipping and agency red flags.28/05/2026. Made to measure, down to the centimetre: what DIY stores can't do, Grimberg GmbH turned into a business model. Maurice Grimberg and his sister Leonie run the family company from Sievern, started by their father in 2004 in a hallway, as a modern e‑commerce business with more than 130,000 customers in Germany and the Benelux. How do you notice that an agency doesn't really understand your product – and when do you act on it?Hard lessons in logistics, drop-shipping and agency red flags.
Differentiating the indifferent for a 20% conversion uplift.14/04/2026. Electricity and gas are invisible products. That's exactly why trust at E wie Einfach is not a phrase but a conversion strategy. Roman Philippi tells Jean-Marc Noël how the Cologne-based E.ON subsidiary brings innovation, customer focus and measurable trust signals together in a highly regulated market – and what difference a trustmark really makes at checkout.Differentiating the indifferent for a 20% conversion uplift.
Trust rocks the cradle: crowdfunding and D2C from scratch.11/03/2026. Starting from zero with a completely unknown product, you need one thing above all: trust. Hendrik Mahncke, founder of Rock My Sleep, knew that from the start. He tells Jean-Marc Noël how a crowdfunding campaign and an idea on a sheet of paper became a serious e‑commerce business, and how an unknown brand earns the trust of parents.Trust rocks the cradle: crowdfunding and D2C from scratch.
Market realities: navigating regional differences and subscriptions.12/01/2026. “There are moments when you feel like giving up – and that's often when it becomes clear whether a business will truly grow.” Jean-Marc Noël talks to Marius Rossel, founder and CEO of the Spanish e‑commerce agency TRILOGI, about 25 years of entrepreneurship, technological change and why trust is a decisive success factor in the Spanish market.Market realities: navigating regional differences and subscriptions.
From negative reviews to pure anticipation: rewriting the customer experience through feedback.03/11/2025. How do you build trust in a market where products need explaining – and scale internationally with it? Kevin Föllmer, Head of Sales at DF Automotive, describes the journey from the first unique selling point (“Which part fits my car?”) to a buying experience that systematically removes uncertainty.From negative reviews to pure anticipation: rewriting the customer experience through feedback.
Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.24/07/2025. It all started with a few bottles of olive oil and a dream: as a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realised he was onto something bigger. Today Gkazas.com is a growing online brand. Floris tells Jean-Marc Noël how he built it by focusing on origin, transparency and trust.Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.
Screw the manual: why zero‑budget success demands your own unconventional path.21/05/2025. Carolin Handschuh started her online shop missforty germany in 2020, out of a personal crisis and without much starting capital. She talks to Jean-Marc Noël about bold decisions, honest marketing and building a strong community – why she made returns chargeable on purpose and what role TikTok plays in building her brand.Screw the manual: why zero‑budget success demands your own unconventional path.
Be the exact fit when it matters: how precision products win through precise UX.03/04/2025. Custom-made sheet metal, an online configurator and more than 10,000 orders a year: Kantfuchs24 shows how a seemingly simple product can change B2B e‑commerce. The real success factor? Trust. Frank Schulz, COO and co-founder, tells Jean-Marc Noël how speed, precision and customer focus made the company a pioneer.Be the exact fit when it matters: how precision products win through precise UX.