Jean‑Marc Noël
Co-founder and CEO, Trusted Shops
Videos and episodes
AI chooses brands. Yours?2026. As AI agents start discovering, selecting and buying on our behalf, being visible is no longer enough. Jean-Marc Noël, CEO and co-founder of Trusted Shops, and Alexander Günsche from AWS show why brands and agents need verifiable trust – and how #trstd is building the open infrastructure for both sides to prove who they are.AI chooses brands. Yours?
Customer feedback is our main learning source.25/08/2026. 10,000 reviews, AI and a new course in e‑commerce: from fashion brand with physical stores to modern omnichannel retailer, More & More has gone through a full digital transformation. Jean-Marc Noël, CEO and founder of Trusted Shops, talks to Thomas Forstpointner, Head of E‑Commerce at More & More, about the challenges along the way and how trust works digitally.Customer feedback is our main learning source.
Differentiating the indifferent for a 20% conversion uplift.14/04/2026. Electricity and gas are invisible products. That's exactly why trust at E wie Einfach is not a phrase but a conversion strategy. Roman Philippi tells Jean-Marc Noël how the Cologne-based E.ON subsidiary brings innovation, customer focus and measurable trust signals together in a highly regulated market – and what difference a trustmark really makes at checkout.Differentiating the indifferent for a 20% conversion uplift.
Trust rocks the cradle: crowdfunding and D2C from scratch.11/03/2026. Starting from zero with a completely unknown product, you need one thing above all: trust. Hendrik Mahncke, founder of Rock My Sleep, knew that from the start. He tells Jean-Marc Noël how a crowdfunding campaign and an idea on a sheet of paper became a serious e‑commerce business, and how an unknown brand earns the trust of parents.Trust rocks the cradle: crowdfunding and D2C from scratch.
Market realities: navigating regional differences and subscriptions.12/01/2026. “There are moments when you feel like giving up – and that's often when it becomes clear whether a business will truly grow.” Jean-Marc Noël talks to Marius Rossel, founder and CEO of the Spanish e‑commerce agency TRILOGI, about 25 years of entrepreneurship, technological change and why trust is a decisive success factor in the Spanish market.Market realities: navigating regional differences and subscriptions.
From negative reviews to pure anticipation: rewriting the customer experience through feedback.03/11/2025. How do you build trust in a market where products need explaining – and scale internationally with it? Kevin Föllmer, Head of Sales at DF Automotive, describes the journey from the first unique selling point (“Which part fits my car?”) to a buying experience that systematically removes uncertainty.From negative reviews to pure anticipation: rewriting the customer experience through feedback.
A shop for a beloved brand has to carry its DNA.18/09/2025. Iconic football pictures turned into a complete shop: the 11FREUNDE shop sells wall art, retro jerseys, accessories, books – and tickets. Shop manager Mattias Benesch explains to Jean-Marc Noël why trust in e‑commerce is more than a nice-to-have, and how to sell high-priced products online to a community that is critical of consumerism.A shop for a beloved brand has to carry its DNA.
Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.24/07/2025. It all started with a few bottles of olive oil and a dream: as a student, Floris Reurts brought fresh olive oil from Crete to the Netherlands – and soon realised he was onto something bigger. Today Gkazas.com is a growing online brand. Floris tells Jean-Marc Noël how he built it by focusing on origin, transparency and trust.Meraki in e‑commerce: how radically authentic storytelling beats a falsified market.
Always remember what makes you unique – it’s what makes you grow.07/07/2025. Every bag one of a kind, made from real fire hose – that's the idea behind Feuerwear. CEO Robert Klüsener talks to Jean-Marc Noël about sustainable production, building a direct-to-consumer shop and how e‑commerce works when every product exists only once – and why reviews and the Trusted Shops trustmark matter.Always remember what makes you unique – it’s what makes you grow.
Screw the manual: why zero‑budget success demands your own unconventional path.21/05/2025. Carolin Handschuh started her online shop missforty germany in 2020, out of a personal crisis and without much starting capital. She talks to Jean-Marc Noël about bold decisions, honest marketing and building a strong community – why she made returns chargeable on purpose and what role TikTok plays in building her brand.Screw the manual: why zero‑budget success demands your own unconventional path.
Your customers are already telling you how to grow – listen to them.28/04/2025. How do you build real trust in the digital age? Beate Rank, CEO and co-founder of Fred & Felia, shares her personal motivation, product development and clever community building. Fred & Felia relies on quality, transparency and genuine customer reviews – and turns dog owners into loyal fans.Your customers are already telling you how to grow – listen to them.
Be the exact fit when it matters: how precision products win through precise UX.03/04/2025. Custom-made sheet metal, an online configurator and more than 10,000 orders a year: Kantfuchs24 shows how a seemingly simple product can change B2B e‑commerce. The real success factor? Trust. Frank Schulz, COO and co-founder, tells Jean-Marc Noël how speed, precision and customer focus made the company a pioneer.Be the exact fit when it matters: how precision products win through precise UX.
AI creates opportunity only if customers trust what you do with it.11/03/2025. Data protection, artificial intelligence, influencer marketing – e‑commerce is changing fast. Pixum has been a leader in photo products for 25 years, but competition is tougher than ever. Pixum CEO Daniel Attallah talks to Jean-Marc Noël about how transparency, data security and the Trusted Shops trustmark keep customers' trust.AI creates opportunity only if customers trust what you do with it.